For this project luxury car brand MINI wanted to promote their year-end event. The target audience for these ads was trendy millennials. Therefore I made
a variety of dynamic Instagram stories and reels to gear them up towards this exciting event. I wanted the ads to use
MINI's already strong branding and quality. I used branding elements to portray efficiency, journey and speed.
Efficiency was a very important element to focus on as these are electric cars.