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For these paid social media ads Fairy wanted to show off their new product which claims to wash up to 3x more dishes compared to their competitors.

Another selling point that they wanted
to highlight was that their product
is effective even 
in cold water which appeals to those who are actively
trying to be more
efficient and look
after our planet. The ads that I created use soft colours and imagery which portrays their
squeaky clean branding.

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